Track AI assistant traffic in your analytics tool
Four tools have a guide with a filter, the documented behaviour and its limits. Each statement names its source. Tools we have not verified are listed at the end, not guessed.
Last checked · How we check
On this page
What each tool does natively
| Tool | Native AI channel | Detail | Guide |
|---|---|---|---|
| GA4 | Yes | AI Assistant channel, release note of 13 May 2026; sources disagree on the assistant list | GA4 guide |
| Plausible | Yes | AI Assistants channel; referrer or UTM required; no start date stated | Plausible guide |
| Matomo | Yes | Channel type ai; On-Premise from 5.5.0; not retroactive | Matomo guide |
| PostHog | Yes | Channel type AI by UTMs and referring domains; filter syntax unverified | PostHog guide |
| Adobe Analytics | A rule condition | "Referrer Is Conversational AI"; no hostname list in the documentation | Not covered yet |
| Cloudflare Web Analytics | Not documented | Referer dimension only | Not covered yet |
Checked against each vendor's page; see the methodology.
Guides
- Track AI assistant traffic in GA4Native AI Assistant channel since a 13 May 2026 release note; two sources disagree on the assistant list.Checked 2026-10-19
- Track AI assistant traffic in PlausibleNative AI Assistants channel; referrer or UTM required; no start date stated.Checked 2026-10-19
- Track AI assistant traffic in MatomoNative channel type ai; On-Premise from 5.5.0; not retroactive.Checked 2026-10-19
- Track AI assistant traffic in PostHogNative channel type AI (UTMs and referring domains); referrer filter syntax unverified.Checked 2026-10-19
Not covered yet
We add a guide only after the vendor's documentation has been read. What we know so far:
| Tool | What we know | Source |
|---|---|---|
| Adobe Analytics | A marketing channel rule condition "Referrer Is Conversational AI" exists; the documentation lists no hostnames. A community thread from January 2026 reports ChatGPT landing in Social; rules run top to bottom and the first match wins. | Adobe: channel rules |
| Cloudflare Web Analytics | Has a Referer dimension (host in the dashboard, path via GraphQL) and Exclude Bots. No query-string dimension and no AI grouping is documented. | Cloudflare: dimensions |
| Fathom, Umami, Simple Analytics | No AI documentation found, or the documentation could not be retrieved. We add a guide only after the documentation has been read. | Not checked |
| Server logs | Planned only after fields are verified. Logs face the same missing referrer. | Not checked |